After polling 600 mid- to high-range salons nationwide, the National Cosmetology Association found that more than 70 percent reported seeing a drop-off in customer spending. And according to a recent segment on Good Morning America salons are also noticing longer, possibly grayer and generally less well-coiffed strands among their regular customers. But just because hair care spending might be mirroring the economic downturn doesn't mean your hair has to suffer! Here, tips on how to keep up appearances without breaking the bank.
Long Locks Don't Have to Be Drab
Growing out your tresses and adding length to your look can help space out your salon visits. But avoid unflattering blunt cuts. "When hair is all one-length it doesn't really do much for you—it's just hair. It's nice to put layering in so that it's sexy," says hairstylist Ted Gibson. To prevent long hair from falling flat, Gibson suggests having your stylist cut strands "through the interior" to create movement. For va-va-voom texture he also recommends misting a volumizing spray through damp strands before blow-drying.
Watch Gibson give an ELLE staffer a long hairstyle makeover
Simply looking to trim your bangs? If you're careful not to overdo it—and have a steady hand and sharp pair of scissors or hair razor—you might try doing it yourself. For soft fringe, don't go straight across; slice out hair in tiny pieces at an angle.
View an ELLE Video Star's bang-trimming tutorial
When to Use At-Home Hair Color
DIY hair coloring can you save you from pricey treatments at the salon, but it's not for everyone: Do it yourself if you're staying within one or two shades of your natural hair color. (If you're blond and want to achieve a rich, dark brown for the colder months, book an appointment with a pro.) And don't make the mistake of thinking that semipermanent color carries less risk—it does wash out after six to 12 shampoos, but only on natural, chemically untreated hair. Otherwise, expect residue, staining, and possibly discoloration.
If you're wary of doing your own color—or your desired hair hue precludes you from doing so—there are still ways to stretch your salon visits. Those looking to simply enhance their current shade can look toward color-enhancing shampoos and conditioners such as Aveda Black Malva, Blue Malva, Chamomile, Clove, and Madder Root concoctions. You can also invest in color-protective products such as Wella System Professional Color Saver Shampoo and Color Saver Mask. And if your roots are barely showing, try Avon Advance Techniques Gray Root Touch-Up or Fekkai Hi-Light Hair Mascara for a quick fix.
