Girls with unruly curls, rejoice: a new straightening system from Brazil is arriving in stateside salons, ready to tame even the worst-behaved manes. The process, called "escova progressiva" (progressive blowdry) heat-seals the hair cuticle with keratin, a protein similar to those naturally occurring in human hair. "Everybody has been amazed at the results," said Mark Garrison, whose New York salon has been offering the treatment for about a month. "It's topical, so it's not a chemical alteration to the hair. And it really wipes out the frizz." Unlike Japanese thermal straightening, which Garrison said is basically a perm in reverse, the Brazilian keratin system causes minimal damage to the hair. Applications cost between 0 and 0, and last anywhere from two to four months, depending on the hair type. Visit braziliankeratin.com to find out more about the treatment and locate a salon.
